How can you know if your website is a great site, or what is a great site?
A great website is a site that works, if you have developed your site to sell some products, you can say that your site is a great website if it does sell products.
* But are you offering as numerous items as a great site sells, or you are only selling a couple of products from time to time?
* Are your sales pages good enouth to consider your site a good site?
* Do you have enough visitors to your site to consider it an excellent website?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors stay sufficient time to consider your site a good site?
* How can you know for sure if your website is an excellent site?
If your webite is a great site, * What kind of concerns ought to you be making to yourself to know
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What type of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the website belongs to a company, then the web pages don ´ t come from a bachelor, there ´ s not only one individual that can state if you have an excellent website, so you will have to assemble the people that are extremely interested
You will find the techno-geeks, the sales people, the public relations people, etc etc and everyone of them will have their own idea of what is an excellent website
When again as the site belongs to ALL the company, the people on your business who care enough to evaluate the website, must be asked to join the team and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the website will have their own idea of what they want out of a good website. 구글 광고 설정 Much of them will simply be talking on behalf of their own departments, however you must require them to believe on behalf of the business.
Every department can have their own objetives, goals and goals, every one has his own concept about what is an excellent website, however they require to think as a company, and the conclusion needs to please the majority of them, and if you can, your should produce a good website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, buyers, people that got here by error, individuals that invest a short time at the website, individuals that spend a long time at the website, etc.
What kind of visitors do you desire, the ones that reveal regularly, the ones that read the most pages, purchases more stuff, buys more regularly or invest the most cash?
Which are the most important visitors for your business, to believe that you have a good website?
As soon as you get them you can be pleased that your website is a great site.
WHICH IS YOUR PRIORITY?
Once you understand what everybody wants, you will have to prioritize everyone ´ s goals.
Will you go after increasing check outs, selling more items per go to, supply more details about the business and it ´ s products, improving customer satisfaction.
After a discussion that will depend upon how many individuals is giving their own opinion about what cares most, you ´ ll wind up with your own list of concerns, and the ones that will not be satisfied with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are informing you that your website is a great site, It depends …
* If your primary priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, but you can likewise utilize some javacript and or cookies.
If your main objective is income then the sales will have the prominent voice, *.
* If you are pursuing customer fulfillment then you must agree with the other members of your business how will you collect complete satisfaction information and how will you weigh it.
All the information that you gather need to assist you take service choices. It ´ s not a matter of getting as much information as you can, since excessive details can be as bad as inadequate details.
Make sure that you continue determining your success, make it part of a continuous enhancement process, because the web modifications month after month.
Then you ´ ll actually be able to inform if your site is a good website.
Written by Dr. Roberto A. Bonomi