How can you understand if your website is an excellent website, or what is a great website?
A good website is a website that works, if you have actually produced your website to offer some items, you can state that your website is a great site if it does offer products.
* But are you offering as many products as an excellent site sells, or you are only selling a couple of items now and then?
* Are your sales pages great enouth to consider your website a good website?
* Do you have enough visitors to your website to consider it a great site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors remain enough time to consider your website an excellent site?
* How can you understand for sure if your website is a good website?
If your webite is an excellent site, * What kind of concerns need to you be making to yourself to know
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site belongs to a company, then the web pages don ´ t belong to a bachelor, there ´ s not only one person that can state if you have a good website, so you will have to assemble individuals that are vitally interested
You will find the techno-geeks, the sales people, the public relations individuals, and so on etc and everyone of them will have their own concept of what is a great website
Once again as the website comes from ALL the company, the people on your business who care enough to judge the website, ought to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who appreciates the website will have their own idea of what they desire out of a great site. A number of them will just be talking on behalf of their own departments, however you should require them to think on behalf of the company.
Every department can have their own objetives, aspirations and goals, every one has his own idea about what is an excellent site, but they require to believe as a company, and the conclusion should satisfy the majority of them, and if you can, your need to develop a great web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, purchasers, individuals that showed up by mistake, individuals that invest a brief time at the site, individuals that spend a long period of time at the website, and so on.
What kind of visitors do you desire, the ones that reveal regularly, the ones that read the most pages, buys more stuff, purchases more often or spend the most money?
Which are the most essential visitors for your company, to believe that you have an excellent site?
As soon as you get them you can be pleased that your website is a great website.
WHICH IS YOUR PRIORITY?
트래픽 프로그램 As soon as you know what everyone wants, you will need to focus on everyone ´ s goals.
Will you pursue increasing check outs, selling more products per see, offer more info about the company and it ´ s items, enhancing customer satisfaction.
After a discussion that will depend on the number of people is offering their own viewpoint about what cares most, you ´ ll wind up with your own list of concerns, and the ones that will not be satisfied with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your site is a great site, It depends …
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
* If your primary objective is income then the sales will have the prominent voice.
If you are going after client fulfillment then you need to agree with the other members of your company how will you collect complete satisfaction information and how will you weigh it, *.
All the details that you collect should help you take service decisions. It ´ s not a matter of getting as much details as you can, because too much info can be as bad as inadequate info.
Ensure that you keep on measuring your success, make it part of a constant enhancement process, since the web changes month after month.
You ´ ll actually be able to tell if your website is a great site.
Written by Dr. Roberto A. Bonomi