How can you know if your web site is an excellent website, or what is an excellent website?
A good site is a site that works, if you have developed your site to offer some products, you can say that your site is a great website if it does sell items.
* But are you offering as many items as an excellent site sells, or you are only offering a couple of items now and then?
* Are your sales pages good enouth to consider your site a great site?
* Do you have enough visitors to your website to consider it a great website?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors stay enough time to consider your website a good website?
* How can you understand for sure if your site is a great website?
* What type of concerns should you be making to yourself to know if your webite is an excellent website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you looking for?
* What kind of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the website belongs to a business, then the websites put on ´ t belong to a bachelor, there ´ s not just one person that can state if you have an excellent site, so you will need to round up individuals that are extremely interested
You will discover the techno-geeks, the sales individuals, the general public relations people, etc etc and everybody of them will have their own idea of what is an excellent website
Once again as the website comes from ALL the company, the people on your business who care enough to evaluate the site, need to be asked to join the group and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Every one of the people who cares about the site will have their own idea of what they desire out of a good website. Many of them will just be talking on behalf of their own departments, but you must require them to believe on behalf of the company.
Every department can have their own objetives, aspirations and objectives, each has his own concept about what is an excellent website, but they need to think as a business, and the conclusion must satisfy the majority of them, and if you can, your should produce a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has very first time visitors, returning visitors, curious, buyers, people that showed up by mistake, people that spend a short time at the site, people that spend a very long time at the site, and so on.
What sort of visitors do you desire, the ones that show regularly, the ones that check out the most pages, buys more stuff, buys more often or spend the most money?
Which are the most crucial visitors for your company, to think that you have a good website?
As soon as you get them you can be pleased that your website is a good website.
WHICH IS YOUR PRIORITY?
When you know what everyone desires, you will need to focus on everyone ´ s objectives.
Will you go after increasing sees, selling more products per go to, supply more information about the business and it ´ s products, improving client satisfaction.
After a conversation that will depend upon the number of individuals is providing their own opinion about what cares most, you ´ ll wind up with your own list of priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make certain that the numbers that you are getting are telling you that your site is a great site, It depends .. 검색 엔진 최적화 마케팅 .
* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also use some javacript and or cookies.
* If your primary goal is revenue then the sales will have the leading voice.
* If you are pursuing customer complete satisfaction then you need to agree with the other members of your business how will you collect satisfaction information and how will you weigh it.
All the information that you gather must assist you take business choices. It ´ s not a matter of getting as much details as you can, due to the fact that excessive details can be as bad as not enough details.
Ensure that you continue measuring your success, make it part of a consistent enhancement procedure, since the web modifications month after month.
Then you ´ ll truly have the ability to tell if your website is a great site.
Composed by Dr. Roberto A. Bonomi