How can you know if your web site is a good site, or what is a great site?
A good site is a website that works, if you have actually developed your site to offer some products, you can say that your website is an excellent site if it does sell items.
* But are you selling as many items as an excellent website sells, or you are just offering a couple of products once in a while?
* Are your sales pages great enouth to consider your site an excellent site?
* Do you have enough visitors to your site to consider it a great site?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors stay adequate time to consider your website a good site?
구글seo * How can you understand for sure if your website is a great site?
* What sort of concerns should you be making to yourself to know if your webite is a great website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the website comes from a company, then the web pages put on ´ t belong to a single person, there ´ s not only one person that can say if you have a good website, so you will have to assemble individuals that are extremely interested
You will find the techno-geeks, the sales people, the public relations people, etc etc and everybody of them will have their own idea of what is a good site
When again as the site belongs to ALL the business, the individuals on your business who care enough to judge the site, must be asked to sign up with the team and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who cares about the site will have their own concept of what they desire out of an excellent website. Much of them will just be talking on behalf of their own departments, but you need to require them to believe on behalf of the business.
Every department can have their own objetives, goals and aspirations, each has his own idea about what is a great website, but they require to believe as a company, and the conclusion must please most of them, and if you can, your should create a great website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, buyers, people that arrived by error, people that invest a short time at the website, individuals that spend a long period of time at the site, etc.
What kind of visitors do you desire, the ones that reveal more often, the ones that read the most pages, buys more stuff, buys more regularly or invest the most cash?
Which are the most crucial visitors for your business, to believe that you have a good site?
Once you get them you can be pleased that your website is a good website.
WHICH IS YOUR PRIORITY?
As soon as you know what everybody desires, you will have to focus on everyone ´ s goals.
Will you go after increasing check outs, selling more products per go to, provide more info about the business and it ´ s items, improving consumer complete satisfaction.
After a discussion that will depend on the number of people is offering their own opinion about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be satisfied with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are informing you that your site is a good site, It depends …
* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, but you can also use some javacript and or cookies.
If your primary objective is profits then the sales will have the leading voice, *.
If you are going after client complete satisfaction then you must concur with the other members of your company how will you collect fulfillment data and how will you weigh it, *.
All the details that you collect should help you take company decisions. It ´ s not a matter of getting as much info as you can, because too much details can be as bad as inadequate details.
Ensure that you continue measuring your success, make it part of a consistent improvement process, since the web modifications month after month.
Then you ´ ll really be able to tell if your website is a good website.
Composed by Dr. Roberto A. Bonomi