How can you understand if your web site is a good site, or what is a great site?
An excellent site is a website that works, if you have developed your website to sell some items, you can say that your site is a great site if it does sell products.
* But are you offering as lots of products as a good website sells, or you are just selling a few items now and then?
* Are your sales pages good enouth to consider your website a good site?
* Do you have enough visitors to your site to consider it a good site?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay adequate time to consider your site an excellent website?
* How can you know for sure if your site is a great website?
* What type of questions must you be making to yourself to know if your webite is a good website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you trying to find?
* What type of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the website comes from a company, then the websites put on ´ t belong to a single person, there ´ s not only one person that can say if you have a great site, so you will have to assemble individuals that are vitally interested
You will find the techno-geeks, the sales people, the general public relations individuals, and so on etc and everyone of them will have their own idea of what is a good site
When again as the website belongs to ALL the business, the individuals on your business who care enough to judge the site, need to be asked to join the group and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who cares about the website will have their own concept of what they want out of a good website. A number of them will simply be talking on behalf of their own departments, however you need to require them to believe on behalf of the business.
Every department can have their own objetives, goals and objectives, each has his own idea about what is an excellent site, however they require to believe as a company, and the conclusion should please most of them, and if you can, your should produce a great website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, purchasers, individuals that arrived by mistake, people that spend a brief time at the site, individuals that spend a long time at the site, and so on.
What type of visitors do you desire, the ones that show more often, the ones that check out the most pages, purchases more stuff, purchases more regularly or spend the most cash?
Which are the most important visitors for your business, to think that you have a great site?
As soon as you get them you can be pleased that your site is an excellent site.
WHICH IS YOUR PRIORITY?
As soon as you understand what everybody wants, you will have to focus on everybody ´ s objectives.
Will you pursue increasing visits, offering more products per visit, offer more info about the company and it ´ s items, enhancing customer satisfaction.
After a conversation that will depend on the number of individuals is offering their own opinion about what cares most, you ´ ll wind up with your own list of concerns, and the ones that will not be satisfied with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are informing you that your website is a great website, It depends … 구글상단노출
* If your primary concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise use some javacript and or cookies.
* If your primary objective is earnings then the sales will have the leading voice.
If you are going after consumer fulfillment then you should concur with the other members of your company how will you collect satisfaction information and how will you weigh it, *.
All the info that you collect need to help you take company choices. It ´ s not a matter of getting as much information as you can, due to the fact that too much details can be as bad as insufficient details.
Ensure that you keep on measuring your success, make it part of a continuous improvement procedure, due to the fact that the web changes month after month.
Then you ´ ll actually be able to tell if your site is an excellent website.
Written by Dr. Roberto A. Bonomi