How can you know if your website is a good website, or what is a great site?
An excellent website is a site that works, if you have developed your site to sell some items, you can state that your site is a good site if it does offer items.
* But are you selling as lots of items as an excellent site sells, or you are just offering a few items from time to time?
* Are your sales pages good enouth to consider your site a good site?
* Do you have enough visitors to your site to consider it a great site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors remain adequate time to consider your website a good website?
* How can you understand for sure if your site is an excellent site?
* What type of questions ought to you be making to yourself to understand if your webite is a great site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you looking for?
* What type of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the website belongs to a company, then the web pages don ´ t come from a bachelor, there ´ s not only one person that can say if you have an excellent website, so you will have to round up individuals that are vitally interested
You will find the techno-geeks, the sales people, the general public relations people, and so on and so on and everybody of them will have their own idea of what is an excellent site
But once again as the site belongs to ALL the business, individuals on your company who care enough to evaluate the site, ought to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the site will have their own concept of what they desire out of an excellent site. Many of them will just be talking on behalf of their own departments, but you should require them to think on behalf of the business.
Every department can have their own objetives, objectives and aspirations, every one has his own idea about what is an excellent website, but they require to believe as a business, and the conclusion should satisfy the majority of them, and if you can, your must develop a great website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, buyers, people that got here by mistake, people that invest a brief time at the website, individuals that invest a very long time at the site, etc.
What sort of visitors do you desire, the ones that show regularly, the ones that read the most pages, purchases more things, buys more often or invest the most money?
Which are the most important visitors for your business, to think that you have a great site?
Once you get them you can be pleased that your website is a good site.
WHICH IS YOUR PRIORITY?
As soon as you know what everyone wants, you will have to prioritize everybody ´ s goals.
Will you go after increasing visits, selling more items per go to, provide more details about the business and it ´ s items, improving consumer satisfaction.
After a discussion that will depend upon how many people is giving their own viewpoint about what cares most, you ´ ll wind up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your website is a good site, It depends …
* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise utilize some javacript and or cookies.
* If your main goal is earnings then the sales will have the prominent voice.
* If you are going after customer fulfillment then you should agree with the other members of your company how will you collect complete satisfaction data and how will you weigh it.
All the details that you collect need to assist you take organization decisions. It ´ s not a matter of getting as much details as you can, because too much information can be as bad as insufficient details.
Make certain that you continue determining your success, make it part of a continuous enhancement process, because the web changes month after month.
You ´ ll actually be able to inform if your website is a good website.
Written by Dr. 검색 엔진 최적화 마케팅 Roberto A. Bonomi