Difficult question, “What is SEO?”. Similar to pretty much all internet-related terms, concepts and ideas, that of “SEO” does not have an unique definition and it is a fuzzy principle in many people’s mind.
Still, what is SEO? Since there is no ultimate, totally comprehensible definition for “SEO”, the only method to go is to take a look at a number of meanings and try to combine them in order to have the right point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a site in search engine listings. The term also describes a market of experts that perform optimization tasks on behalf of customer sites.”
Fakezilla: “The changes that are made to the material and code of a website in order to increase its rankings in the outcomes pages of online search engine and directories. 구글상단노출 These changes might involve rewriting body copy, modifying Title or Meta tags, removal of Frames or Flash material, and the seeking of inbound links.”
The Web Search Workshop: “The term used to describe the marketing method of preparing a website to improve its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. A number of aspects are important when enhancing a website, consisting of the material and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and utilize some questionable or forbidden strategies (according to the guidelines).
Website NOVA: “acronym for search engine optimization. This is the procedure of making a site ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and reliable SEO can increase the capacity of your website and generate more traffic.”
Thousands more meanings are readily available, nearly as lots of “SEO expert’s” you will find online (” The Guru Problem” is really the title of another post to be published quickly).
As you can see, no definition resembles another, but they all tend to converge to a certain typical understanding.
There are various methods and tools utilized to attain SEO goals, and they must NOT be included within a meaning.
Since it is not remedy to define an idea through its tools, here is a meaning I have created after long considerations. The recommendation is to specify SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a website and getting online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done correctly, SEO activities need to:
– make search engines crawl the website;
– make online search engine index the website;
– guarantee a high ranking among SERPs (Search Engine Results Pages) for offered keywords;
– attain a high page rank;
– drive targeted traffic;
– achieve high conversion rates among the site’s visitors.
Since absolutely nothing is definitive and supreme worldwide of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a method to contact me and speak up about your Marketing issues.
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact standards offered by search engines). Black hat SEOs are those that press the limit of SEOs and use some doubtful or forbidden strategies (according to the guidelines). These black hat SEO methods are also typically understood as spam.”
Search engine optimization is mostly used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and bring in more traffic.”